WHY HORROR IS BIG BUSINESS FOR MARKETERS

Summary from the TLDR Marketing newsletter

Horror fandoms offer both seasonal reach and year-round commercial value. Horror fans are highly discerning and respond best to content that feels authentic to the genre. Seasonal audiences drive spikes during October, but the core fanbase engages year-round through initiatives like Halfway to Halloween. Forced integrations are quickly rejected. Success comes when collaborations feel organic, such as leveraging horror iconography or fan-led lore.