HOW ARE MARKETERS MEASURING ORGANIC GROWTH IN 2025?

Summary from the TLDR Marketing newsletter

Measuring organic growth is becoming more complex. However, traditional SEO metrics remain stable, with 36.5%-67.6% of teams reporting no decline and 35.3% reporting increased trust. While 62.9% of marketers prioritize revenue, conversion, and pipeline, only 31.8% tie growth to business outcomes, with nearly half focusing on traffic. Attribution is complicated by AI, causing many to misclassify LLM-influenced demand as direct, and fewer than 20% use AI-specific analytics. Teams that track predictive input metrics and invest in AI attribution and GEO report higher satisfaction.