ARE WE SEEING MORE COMMENT BAIT ON LINKEDIN?

Summary from the TLDR Marketing newsletter

LinkedIn's reach has dropped. About a quarter of the feed is now sponsored, and the algorithm favors posts from people users don't follow but whose content engages their connections. Early in the feed, users see posts from people they follow mixed with ads and platform features, but as they scroll, LinkedIn shifts to discovery content to promote new creators. Regular posts get lower visibility since the algorithm favors engagement-heavy content like job changes or layoffs, similar to Instagram and TikTok.