A RESEARCH THINKING TOOLKIT TO SPEED UP THE DISCOVERY PHASE

Summary from the TLDR Founders newsletter

Jeanette Mellinger urges founders to prioritize problem-solution fit over speed, using a research toolkit adapted from UX practices. This approach helps founders understand customer needs, behaviors, and workflows, ensuring a product-market fit and a resilient team foundation. Mellinger outlines three phases of research (Incubate, Immerse, and Integrate), providing methods to master each element of founder, problem, and solution fit, leading to sustainable and effective growth strategies.