SECURE PREPAID TAGS COULD BOOST RETAILERS' CONFIDENCE IN GIFT CARDS

Summary from the TLDR Marketing newsletter

Infineon and Karta Gift Card have launched NFC-enabled prepaid tags with cryptographic protection. These tags eliminate printed barcodes and visible codes, replacing them with encrypted chips for tap-to-activate or redeem functionality. For brands that offer gift cards, this offers not just fraud mitigation but also a gateway to smarter CRM integration and post-purchase engagement.