STATE OF GENERATIVE MEDIA SURVEY REPORT 2025

Summary from the TLDR Dev newsletter

A survey found that image generation has stronger personal adoption, with Google's Gemini leading in image model adoption and Veo leading in video. Organizations are seeing fast ROI, with 65% reporting returns within 12 months, and are making changes to their processes and budgets to integrate media generation models. Quality is the top factor for model selection, but cost is important for video generation APIs.