RESTAURANTS ARE PITCHING WATER AS FINE-DINING EXPERIENCE

Summary from the TLDR Marketing newsletter

High-end restaurants are turning water into a fine-dining experience. They're offering curated menus that highlight mineral content, flavor, and provenance. Restaurants like Gwen and the Inn at Little Washington treat water like wine, guiding pairings with meals and pricing bottles up to $95. While the trend appeals to health-conscious diners and nostalgia-driven enthusiasts, it remains niche. More US restaurants may adopt water menus as interest in premium, thoughtfully selected waters grows.