A VERY OBVIOUS DEAL

Summary from the TLDR Founders newsletter

Software pricing runs on psychology as much as math. Slack's promise to charge only for active users made people expect fairness tied to usage, and that mindset spread across SaaS. Once buyers learned to ask what something costs to run instead of what it's worth to them, value became harder to defend. That's dbt's problem: it powers data teams but doesn't handle the “expensive” part like storage or compute, so it looks easy to underprice. Fivetran brings scale and alignment, but not a fix to that perception. The merger matters less as a product move and more as a lesson in how pricing shapes who captures value in the modern data stack.