WHY AI CANNOT SIMULATE YOUR CUSTOMERS

Summary from the TLDR Founders newsletter

A new study claims AI can mimic customer purchase intent with 90 percent accuracy. Impressive on paper, but founders should be cautious. Models can mirror how people talk about buying, not how they actually buy. Real decisions happen inside context: risk, politics, switching costs, and emotion. AI can help generate hypotheses, but strategy still starts in messy, human conversations. You don't find differentiators in data, you find them in people.