THE EASIEST WAY TO CALCULATE ROI

Summary from the TLDR Design newsletter

Value-based pricing becomes simpler when ROI is calculated after project completion rather than predicted. The approach leverages proven results from previous projects—such as clients achieving $100K-$300K revenue increases from brand identity work—to demonstrate value to new prospects. This method replaces uncertain predictions with concrete past performance, making it easier to justify higher prices and convince clients that similar results are achievable for them.