BURSTING THE MARKETER-THINK BUBBLE: YOUR AUDIENCE ISN'T YOU

Summary from the TLDR Marketing newsletter

Kantar's 2025 Media Reactions data highlights major gaps between marketer assumptions and consumer realities. While consumers prefer platforms like Amazon, TikTok, and Snapchat for ad relevance and experience, marketers continue prioritizing Google and YouTube. Offline touchpoints such as point of sale and events still play a key role in decision-making, yet investment skews heavily towards digital ads. AI adoption reveals further disconnects, with marketers expressing confidence while consumers express concern about trust.