HOLOGRAPHIK BUILT A SCALABLE IDENTITY FOR OPEN WORKS ON A TIGHT TIMELINE

Summary from the TLDR Design newsletter

Holographik designed the Open Works festival identity around practicality and clarity rather than visual spectacle. Using only Helvetica in all caps and a single evolving “O” shape for motion, the system balanced speed, scalability, and consistency across print, digital, and environmental formats. Constraints drove simplicity, transforming limitation into strength and avoiding typical festival clichés. The adaptable framework proved both efficient and enduring, setting a foundation for future editions while reinforcing Holographik's focus on design culture and community.