THE ACCOUNTABILITY PROBLEM

Summary from the TLDR Dev newsletter

In software development, business partners often misunderstand the iterative nature of software creation and impose unrealistic, project-based governance. To bridge this gap, software departments should focus on delivering demonstrable business results, similar to other departments like Sales or Marketing, by creating new opportunities. An example of this is taking on "Product Bets,” which are strategic investments summarized by a business outcome, a sponsor, an estimated present value, and a maximum wager.