“DEAL CARDS” IN GMAIL PROMOTIONS TAB

Summary from the TLDR Marketing newsletter

Google is introducing "Deal Cards" in the Gmail Promotions tab, auto-generated summaries that highlight key offer details at the top of promotional emails. This feature increases visibility, reduces friction with at-a-glance deal info and copyable codes, and boosts engagement through actionable buttons. Powered by schema.org markup, Deal Cards reward brands that use structured, machine-readable data, reflecting the broader trend of the inbox becoming a more app-like, interactive space. Rollout will be gradual and vary by region and language.