HOW BRANDS CAN NAVIGATE THE MODERN BEAUTY LANDSCAPE

Summary from the TLDR Marketing newsletter

Social media now drives every stage of the beauty funnel from product discovery to purchase. Over 90% of consumers report being influenced by social platforms in their personal care decisions. Informative content is a top priority for 8 in 10 shoppers who want to better understand product usage and ingredients. AR experiences are also gaining traction, with nearly 80% of buyers showing interest and Snapchatters being over twice as likely to convert when AR is available.