HOW TAG SEQUENCING IS AFFECTING WEBSITE DATA QUALITY WHEN UTILIZING CONSENT MANAGEMENT

Summary from the TLDR Marketing newsletter

Incorrect tag sequencing can result in major discrepancies in website performance data. When tags fire out of order or without confirmed consent, sessions may not be tracked, leading to flawed data and decision-making. These issues are caused by common implementation errors such as consent misconfiguration and delayed script execution. Effective sequencing starts with loading the consent script first, assigning category-based triggers to every tag, and conducting routine audits.