MAP USER JOURNEYS TO SEARCH QUERIES AND PROMPTS

Summary from the TLDR Founders newsletter

Most SEO still looks like shooting arrows in the dark: picking keywords and hoping they hit a target. Search today is closer to a conversation than a list of results. People ask questions the way they think, and AI tools answer them that way too. Treating search like a guessing game misses how users actually move. Map it instead. Know when someone's just exploring, when they're comparing, and when they're ready to buy.