TLDR Founders · STRATEGIES & TACTICS

CONGRATULATIONS, PUBLICLY

workingtheorys.com6 min read

Summary from the TLDR Founders newsletter

You can't just be happy for someone anymore. Even small moments of support now demand an audience. A text of genuine congratulations doesn't feel complete until it's echoed online, where friendship doubles as performance. We call it community, but it's really choreography. Each like, quote, and comment is part of an endless loop of reciprocal praise. For founders, it's the same trap in different clothes. The pressure to show momentum, post wins, and stay visible can quietly replace the work itself.