STEAK 'N SHAKE DEBUTS 'BITCOIN STEAKBURGER' WITH BTC LOGO ON BUN

Summary from the TLDR Crypto newsletter

Steak 'n Shake launched the Bitcoin Steakburger featuring the BTC logo stamped on the bun to celebrate five months of accepting Bitcoin payments across all locations, giving over 100 million customers the option to purchase burgers and milkshakes with cryptocurrency since the May rollout. The Bitcoin community engagement has driven double-digit same-store sales increases in both Q2 and Q3 2025, which the brand attributes partially to Bitcoin enthusiast support, demonstrating concrete business impact from crypto payment adoption.