THE AGE OF IMPERFECTION – WHY BRANDS ARE EMBRACING FLAWS AS FEATURES

Summary from the TLDR Design newsletter

Angelo Ferrara celebrates imperfection as the heart of a more human design culture, arguing that flaws create authenticity, emotion, and connection. From Patagonia's repaired jackets to Vans' scuffed sneakers and Aesop's irregular stores, he shows how brands use imperfection as honesty, generosity, and identity — proving that while perfection is admired, imperfection is what people truly love.