EXPERIENTIAL TREND OF THE WEEK: HOTLINES

Summary from the TLDR Marketing newsletter

This year, hotlines are reemerging as a new tool in experiential marketing. Canva invited fans to leave feedback through rotary phones, while Disney and Doritos launched story-driven hotlines tied to major entertainment properties. Biosil added a direct-to-consumer element through celebrity-recorded responses tied to product benefits. These campaigns leveraged customer curiosity and nostalgia while offering them a new and different way to connect with brand narratives.