NEW DATA STUDY: WHAT QUERIES IS CHATGPT USING BEHIND THE SCENES?

Summary from the TLDR Marketing newsletter

ChatGPT performs searches to ground its responses about 31% of the time, averaging 2.17 searches per prompt and 5.48 words per query. Its queries are 61% longer than typical Google searches, with 77% containing 5 or more words. ChatGPT's search use varies by industry, peaking at 59% for local queries and dropping to 18% for credit card content. Jobs and software topics trigger the highest number of searches per prompt, averaging nearly 3 and 2.68 respectively. The most common terms in ChatGPT's fan-out queries include “reviews,” “2025,” “features,” and “comparison,” suggesting that optimizing for these keywords may improve visibility in AI-driven search.