2025 DELOITTE HOLIDAY RETAIL SURVEY

Summary from the TLDR Marketing newsletter

Shoppers are approaching the 2025 holiday season with tighter budgets and growing economic concerns. Average spending is expected to fall 10% to $1,595. About 77% of consumers expect higher prices, and 57% anticipate a weaker economy, pushing many to focus on deals and value-driven purchases. Younger shoppers, especially Gen Z, are more likely to seek deals (95%), and are turning to influencers and social media (74%) and AI (43%) for product discovery. Retailers that combine discounts, quality, and personalized digital experiences powered by AI are best positioned to capture attention and loyalty this season.