32 THINGS WE'VE LEARNED ABOUT BUILDING A STARTUP THAT SCALES

Summary from the TLDR Founders newsletter

Everyone thinks scaling kills speed, but what if it's the opposite? When PostHog grew from 11 to 150 people, teams capped at six shipped faster. One pessimist kills momentum faster than bad code, and compromising on a hire always backfires. They replaced interviews with “SuperDays” to see candidates actually work, and built around simple goals like “ship stuff,” not OKRs. They learned PMF isn't permanent, agencies disappoint, stretch goals die, and even enterprise buyers just want fun, human brands.