HOW TO KNOW IF YOUR GEO IS WORKING

Summary from the TLDR Marketing newsletter

Generative Engine Optimization rewards brands that are easy for AI tools to recommend in commercial moments. Track four specific outcomes to understand if your GEO strategy is working: share of search reflects how well your brand stands out, buyer-intent traffic shows whether that visibility leads to action, prompt visibility across AI tools signals credibility and brand strength, and conversational queries measure how effectively content drives qualified traffic.