TLDR Dev · MISCELLANEOUS

THE STORY OF CODESMITH: HOW A COMPETITOR CRIPPLED A $23.5M BOOTCAMP BY BECOMING A REDDIT MODERATOR

larslofgren.com32 min read

Summary from the TLDR Dev newsletter

Codesmith, a $23.5M coding bootcamp, was harmed by a competitor, who became a moderator of the main coding bootcamp subreddit and launched a multi-year PR attack. The competitor used their position to distort narratives, compare Codesmith to a cult, and accuse employees of nepotism, leading to a drop in student applications and revenue.