GOOGLE SAYS AUSTRALIAN LAW ON TEEN SOCIAL MEDIA USE 'EXTREMELY DIFFICULT' TO ENFORCE

Summary from the TLDR Marketing newsletter

Google said Australia's new law banning social media for people under 16 will be hard to enforce and won't improve online safety. The law, effective in December, requires platforms to estimate users' ages with AI instead of verifying them. Google argued it could cause unintended effects and said YouTube shouldn't be treated as a social platform. Australia will be the first country to impose such a ban.