THE BEST MARKETING IDEAS FROM THE PAST 7 DAYS

Summary from the TLDR Marketing newsletter

Smart design and psychology can turn marketing into participation. Youform and Crisp use prompt-engineered “Ask AI” buttons to fake transparency and build trust. OpenAI rewards loyalty with collectible coins that spark social proof. Nespresso turns its decaf claim into a game customers can test. A dark-mode programming book wins by mirroring developer culture. And “Draw a Fish” drives viral growth through fast, shareable creation. Each example earns attention by letting people engage, not just observe.