INTRODUCING ONCHAIN STOREFRONTS

Summary from the TLDR Crypto newsletter

Rarible has launched onchain storefronts, enabling brands and creators to own their presence with fully branded spaces for launching and selling digital collectibles, with VeeFriends as the first implementation, bringing Gary Vaynerchuk's 250+ character universe together in one hub. The VeeFriends storefront integrates Privy wallet for email login onboarding, Crossmint checkout for credit card, Apple Pay, and Google Pay payments, and RARI Foundation rewards program for trading and collecting activity, combining digital assets, collector spotlights, and media features in a unified commerce experience. The platform positions itself as "Shopify, but onchain" for storytelling, discovery, and community building beyond basic marketplace functionality, with more major brands and creators preparing to launch their own storefronts as the next chapter of onchain commerce takes shape.