YOU'RE PAYING YOUR SALES AND MARKETING TEAMS TO SABOTAGE EACH OTHER

Summary from the TLDR Marketing newsletter

Too many orgs reward marketing for quantity and sales for quality, setting them up to clash and fail. Instead, focus on bringing high-fit, high-LTV leads that sales can confidently close. Tactics include passing product usage insights back into content and campaigns, and syncing on a shared success metric like pipeline velocity. Real alignment means using sales feedback within 48 hours and creating evergreen marketing loops powered by real customer data.