THE HIDDEN COST OF VIEWBOTTING

Summary from the TLDR Marketing newsletter

Viewbotting is undermining trust in live streaming by inflating metrics and wasting marketing budgets. Twitch logged 30M and Kick nearly 20M hours of fake watch time in Q2 2025. To combat it, brands should focus on verified engagement over view counts, monitor behavioral red flags like unusually stable audiences or low chat activity, and use advanced analytics and third-party verification.