IPHONE ULTRA: WHY APPLE MIGHT GO ‘ULTRA' NEXT YEAR WITH NEW MODEL

Summary from the TLDR Design newsletter

Apple's rumored foldable iPhone, expected next year, could debut as the iPhone Ultra. The name would signal a tier above the current Pro Max, align with Apple's “Ultra” hierarchy seen in its M-series chips and Watch Ultra, and help justify a premium $2,000+ price. It would also differentiate Apple's device from competitors' “Fold” models, reinforcing the company's tendency to define new categories rather than follow existing ones.