HOW TO BUILD (AND EXPLAIN) COHORT CHARTS

Summary from the TLDR Founders newsletter

Most founders can quote retention rates, but few can show them. This guide breaks down the three cohort charts every operator should know - range retention tables, spider charts, and stacked area charts - and explains when to use each. You'll learn how to build them, interpret the patterns, and turn a pile of numbers into a story about what's really happening in your customer base.