WHY BRANDS ARE GOING CUSTOM WITH TYPE

Summary from the TLDR Design newsletter

Custom typefaces have shifted from luxury to necessity, becoming key to how brands express and unify their voice across platforms. Studio DRAMA's Frankie Guzi notes that bespoke fonts boost recognition, storytelling, and long-term savings compared to licensed ones. With faster, simpler processes and AI tools, custom type is now seen as a practical, ownable asset that strengthens brand identity and clarity.