CHECKLIST: GET YOUR DATA READY FOR THE HOLIDAYS

Summary from the TLDR Marketing newsletter

Brands need clean, consistent data before the holiday season to make accurate decisions and avoid wasted ad spend. Use a single verified source for revenue and ad spend data to ensure consistent metrics like CAC, ROAS, and MER. Review last year's unit economics, anomalies, and search trends to help forecast demand and adjust pricing or promotions. Implement real-time inventory visibility and reliable conversion tracking to prevent overspending on out-of-stock products and to improve algorithm performance.