"OUR BOTTLE HAS ALWAYS BEEN A CANVAS”: HOW ABSOLUT DISTILLED KEITH HARING'S ART

Summary from the TLDR Design newsletter

Absolut Vodka has launched a new artist collaboration celebrating Pop Art legend Keith Haring, transforming London's Charing Cross station into “Haring Cross” — an immersive public art gallery featuring Haring's original Absolut works. The Playful Underground campaign continues both Haring's and Absolut's mission to make art accessible to everyone, blending brand heritage, authenticity, and the spirit of Pop Art with an emphasis on joy and inclusivity.