COLLINS' IDENTITY FOR A NEW CLIMATE MOVEMENT EMULATES THE HEALING FEELING OF SITTING IN THE SUN

Summary from the TLDR Design newsletter

Collins has created a visual identity for Sun Day, a new global climate action movement founded by Bill McKibben and Denis Hayes that emphasizes unity, collective action, and the healing power of solar energy. The identity features a flexible half-sun logo that invites individuals to “complete” it, symbolizing shared participation, alongside a living typeface inspired by protest posters and a digital platform where people worldwide can contribute their own suns, reinforcing the idea that everyone is part of one global, solar-powered community.