TLDR Marketing · MISCELLANEOUS
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Summary from the TLDR Marketing newsletter
DoorDash partnered with Criteo to let advertisers buy sponsored product ads through Criteo's platform, which connects over 220 retail media networks. The deal adds DoorDash to Criteo's network of major retail partners. DoorDash also launched new tools, including category-level share reporting and a Ghost Ads measurement standard to track incremental sales.