LINKEDIN'S EGC AD STRATEGY

Summary from the TLDR Marketing newsletter

Employee-generated content is created by staff rather than the company itself. LinkedIn has been sponsoring employee posts, not just company page content, to increase ROI. This post shares 3 examples of LinkedIn staff doing this, including the Head of APAC posting thought-leadership content, product marketers using creator-style content to discuss the power of LinkedIn videos, and content strategists pushing LinkedIn Ads.