BAD BOT REPORT: THE RAPID RISE OF BOTS AND THE UNSEEN RISK FOR BUSINESS

Summary from the TLDR Marketing newsletter

AI tools have made it easier to create malicious bots, increasing both the volume and sophistication of automated threats. In 2024, automated traffic surpassed human traffic at 51%, with bad bots making up 37%. Advanced and moderate attacks accounted for 55%, while simple high-volume attacks also rose. Key targets include financial services, telecom, healthcare, and retail. Data scraping, payment fraud, and account takeover attacks are the most common.