DOES X PREMIUM REALLY BOOST YOUR REACH? AN ANALYSIS OF 18M+ POSTS

Summary from the TLDR Marketing newsletter

X Premium posts get far more visibility and engagement than regular user posts. Premium accounts average 10X more reach per post, while Premium+ users see over twice the reach of standard Premium. Engagement rates are higher across Premium tiers at 0.49% to 0.55%, compared to 0% for regular accounts. Text and video posts perform best, while link posts are penalized, especially for non-Premium users.