CAN LARGE LANGUAGE MODELS EXTRACT CUSTOMER NEEDS AS WELL AS PROFESSIONAL ANALYSTS?

Summary from the TLDR Marketing newsletter

LLMs can make market research faster, cheaper, and more insightful. A hybrid LLM-human approach produced detailed qualitative data and matched humans in identifying key ideas and themes, but showed less diversity and consistency in quantitative responses. With human oversight and company data, LLMs do offer a low-cost way to generate insights across all stages of research.