A RESEARCH THINKING TOOLKIT TO SPEED UP THE DISCOVERY PHASE

Summary from the TLDR Founders newsletter

Founders are shipping MVPs in minutes with AI. However, a UX researcher who led discovery at Uber Eats says they're confusing motion with progress. Most teams build before figuring out if they're solving a real problem or if they're the right team to solve it. The fix is finding problem-solution fit first - who you are as a founder, what problem you're positioned to tackle, and whether your solution fits into someone's life. She breaks this into three phases. Incubate means resisting the urge to build richer ideas. Immerse means spending a focused week with customers instead of hundreds of scattered conversations. Integrate means being realistic about behavior change - your product needs to be 9X better than what people already use to overcome inertia.