META TO USE AI CHATS TO PERSONALIZE CONTENT AND ADS FROM DECEMBER

Summary from the TLDR Marketing newsletter

Meta will begin using interactions with its AI tools to personalize content and ads on Facebook and Instagram starting December 16. The change applies only to those who use Meta AI, and users cannot opt out. Conversations through voice or text will be combined with existing data, such as likes and follows, to shape recommendations, though sensitive topics like religion, health, or political views will not be used for ads. Meta AI currently has 1B monthly active users. The rollout will exclude the UK, the European Union, and South Korea.