AI BROKE THE OLD MARKETING PLAYBOOK. HERE'S THE NEW ONE

Summary from the TLDR Marketing newsletter

AI has reshaped B2B marketing, making old playbooks and siloed specialist teams ineffective. Companies now face declining search traffic, derivative content overload, outbound saturation, and blurred GTM roles as ripple effects of AI adoption. The new playbook requires authenticity and differentiation in content, account-driven growth strategies, and fewer but higher-impact campaigns. Teams should also restructure around AI-powered generalists, called “Gen Marketers,” who can combine creativity with AI tools to drive results. This approach positions marketing as a company's moat in the AI era.