OPENAI TAKES ON GOOGLE, AMAZON WITH NEW AGENTIC SHOPPING SYSTEM

Summary from the TLDR newsletter

OpenAI's new 'Instant Checkout' feature, which allows ChatGPT users to make Etsy and Shopify purchases within conversations, is now available in the US to ChatGPT Pro, Plus, and Free logged-in users. Users can now just tap a 'Buy' button to confirm their order, shipping, and payment details to complete a purchase. OpenAI says that the product results it surfaces are organic and unsponsored and ranked purely on relevance to the user. Merchants will be charged a fee for completed purchases.