ADIDAS' NEW LOGO HAS A SECRET DESIGN

Summary from the TLDR Design newsletter

Adidas has introduced a redesigned logo for its 2026 World Cup kits, featuring a hidden monogram that becomes visible under UV light. The updated emblem subtly integrates a repeated three-stripe pattern within the classic logo, creating a holographic effect that plays on the brand's identity. This design refresh balances innovation with tradition, reinforcing Adidas' position at the intersection of sport and fashion.