PATAGONIA'S $3 BILLION GIVEAWAY

Summary from the TLDR Marketing newsletter

Patagonia restructured its $3B company so all profits fund environmental causes. The Patagonia Purpose Trust holds 2% of voting stock to safeguard the mission. The Holdfast Collective owns 98% of non-voting stock and directs about $100 million a year to nature protection. This authenticity made Patagonia America's most reputable company in 2023. It also allows premium pricing, as purchases are directly tied to climate action. Patagonia stands out as the only outdoor brand fully aligned with its mission.