FROM PEPSICO TO TACO BELL, DIRTY SODA IS TAKING OVER

Summary from the TLDR Marketing newsletter

Dirty soda, a mix of soda with cream, syrups, and other flavorings, grew from a Utah-based Swig into a national trend that is revitalizing the sluggish soft drink category. Popularized by TikTok and reality TV, it has spread from soda shops to restaurants, grocery aisles, and fast-food chains like McDonald's and Taco Bell. Beverage giants such as PepsiCo and Keurig Dr Pepper are launching ready-to-drink versions, as they see it as a way to attract younger consumers.