WIN REPORT: HOW NINE WORDS INCREASED CONVERSIONS BY 14%

Summary from the TLDR Marketing newsletter

Adding nine words of risk-reversal text to Custody X Change's SaaS checkout page increased conversions by 14% and revenue by 30%. The sentence “You can change or cancel your plan any time” reduced customer anxiety about making the wrong choice. Research showed that new co-parents often struggled to pick the right tier and defaulted to lower-cost options due to uncertainty. By clearly communicating flexibility at checkout, the company removed doubt and encouraged more confident decisions that drove measurable growth.